Ordinary people from all over the world on the adventure of a lifetime
Fjällräven Polar is an approximately 300km long winter adventure across the arctic tundra. The participants will steer a dog sled all the way from Signaldalen, Norway, to the forests around Jukkasjärvi, Swedish Lappland.
Conditions can be grim at times, even if the weather is usually relatively stable in April north of the Arctic circle.
With Fjällräven Polar, we want to give ”ordinary” people, with ordinary jobs, the chance to discover how amazing outdoor life is in the winter, and we want to demonstrate that anyone can expe- rience the adventure of a lifetime – as long as they have the right knowledge and equipment.
About half of the participants have been selected by vote via the internet, where they have posted applications and competed by country for places. The remaining participants have been selected by Fjällräven.