1970 – Greenland Trousers
Fjällräven’s first trouser model quickly becomes a favourite among outdoor enthusiasts, both during visits to the mountains and during everyday outdoor life.
1972 Own factory in Örnsköldsvik
Fjällräven grows out of its cellar office and Åke Nordin allows a factory to be built for manufacturing tents and backpacks. The building is located in an industrial estate outside Örnsköldsvik and still serves as Fjällräven’s head office today.
1973 – HAP
Fjällräven’s Arctic sleeping bag was already well-used by expeditions in 1965. But with its successor HAP (High Alpine Polar) the sleeping bags reached a wider range of users.
1974 – Expedition Down is launched
On an ice-cold night in the freezing mountains of Abisko, Åke Nordin has the idea for a jacket in which it is impossible to freeze. After several years of development work, the Expedition Down Jacket is launched.
Expedition Down is filled with goose down and feathers according to the technique Åke learnt from the Americans, who were the experts in down at the time. An overlapping design counteracts heat loss and stops cold winds, while the shoulder section has a Dacron layer so it does not get compressed and lose its insulating capacity when carrying a backpack or transporting heavy tools in the pockets.
Expedition Down is a classic, and is still manufactured today.
1974 – Clothes for the tropics
Fjällräven’s equipment also starts to be used by expeditions in tropical environments, including by explorer and nature filmmaker Jan Lindblad and documentary filmmaker and Oscar winner Arne Sucksdorff, who appreciated the function of the Fjällräven tents. Good clothes are also soon in demand, and Fjällräven creates the first specially developed travel clothes – such as the sand-coloured Safari jacket which is launched in 1974.
1975 – Gyro backpack
Fjällräven launches its Gyro backpack model. The articulated suspension allows the user full freedom of movement while maintaining control of the backpack.
1978 – Kånken
Åke Nordin creates Kånken after reading an article on how undue strain is being put on school children’s backs due to the popular shoulder bags of the 1970s. Over time Kånken has become an iconic example of Swedish design and became the world’s first climate-compensated backpack in 2008.
1979 – Fjällräven weeks
In order to generate an interest in outdoor life in more people, Fjällräven takes curious novices out into the countryside. Special Fjällräven weeks are arranged in Hemavan, Riksgränsen and Storlien under the slogan “For those who don’t know the mountains, but want to”, with family-friendly excursions and overnight stays in the mountains.
Experienced guides accompanied the trips, talking about the flora and fauna in the mountains, and demonstrating how the equipment worked – equipment which participants could borrow from Fjällräven.
• Read more: Fjällräven in the 1980s