Fjällräven is the Swedish word for arctic fox: a friendly, curious and resourceful creature. When Fjällräven founder, Åke Nordin, was looking for a name for his company in 1960 he decided upon Fjällräven. He was inspired by the ingenuity of these little creatures he often saw in the wild landscapes of northern Sweden.
But arctic foxes have faced many challenges – most recently as a result of climate change – and they’re threatened in Scandinavia. Since 1994 we’ve been supporting research into arctic foxes at Stockholm University. Using funding from the EU, and our contribution, the research team has seen the Swedish arctic fox population grow from around 50 in the 1980s, to more than 200 today.
There is still work to do; and climate change is posing new challenges. So we will continue to support the team at Stockholm University in their quest to help the animal closest to our hearts.
You can follow our arctic fox collaboration with Stockholm University on our blog, The Foxtrail.