Fjällräven works hard in order for you to be able to feel secure using our websites. We therefore have a policy outlining security and privacy issues pertaining to our website. This policy covers the following issues:
• Personal information
Personal details – we are responsible for the details you give us about yourself and they are not used outside Fenix Outdoor E-Com AB. You can contact us at any time to find out what details we have about you. Fenix Outdoor E-Com AB adheres to the Swedish law on data protection, the Personal Data Protection Act (PuL). We may pass your name and address on to a third party in order to make delivery of the product to you (for example to our courier or supplier).
When you order from Fjällräven’s website you also consent to us collecting, storing and processing your information. We use this information to complete our commitment to you and make sure you get the service you expect from us.
We may collect the following personal data from you: title, name, address, delivery address, email address, telephone number, mobile number, fax number, payment details, payment card details.
We will use your data for creating and administering your account (optional), for processing your orders, for supplying the goods you have ordered, for carrying out credit check, for sending you marketing offers (only if you subscribed to the newsletter), for answering your questions and for identifying visitors on our website.
If any problems occur when it comes to deliver your order, we will use that information in order to contact you.
We will only keep your information for as long as we are either required to by law or for as long as it is necessary to carry out our services to you. We shall not share any of your personal information with third parties located outside the European Economic Area.
Your rights - You are entitled to access data about you which is processed by Fenix Outdoor, however, subject to certain statutory exemptions. You are also entitled to object to the collection and further processing of your personal data. In addition, you are entitled to have incorrect personal data corrected should the need arise.
Encryption - In our internet boutique we safeguard your details with the help of encryption. SSL stands for Secure Sockets Layer and is a function that encrypts all the information sent between purchaser and seller.
Links - Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible in any way for the contents or privacy protection of these other sites. You should exercise caution and look at the privacy statement applicable to the website in question.
Third-party cookies - We use or allow third-party cookies (Google Analytics) to help us monitor our web traffic and see which products have been viewed in which frequency. As with our cookies, these third party cookies do not collect any personal information.
The reason we are informing you of this is because of the European Directive 2002/58/EC (Directive on Privacy and Electronic Communication). According to this directive, everyone who visits a website that contains cookies must be informed:
• that the website contains cookies,
• what these cookies are used for and
• how these cookies can be rejected.
You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Opt-Out of Google Analytics Tracking
We use Google Analytics Demographics and Interest Reporting. We use data from Google’s Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics for marketing purposes and for the continuous improvement of our services. You can opt-out Google Analytics for Display Advertising and customize Google Display Analytics Network ads using the ad preferences manager on https://www.google.com/settings/ads.
Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).
Use of Google AdWords remarketing/conversion tracking
Use of Facebook Website Custom Audience
Our website uses the "Website Custom Audience" retargeting technology implemented by the social network, Facebook, run by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). This enables visitors to our websites, who have already shown an interest in our shop and products, and who are members of Facebook, to be presented with relevant advertising and offers on Facebook via the Facebook ad network. For this purpose, our websites include technology known as Facebook retargeting pixels, which enable Facebook to record you as a visitor to our websites by using a pseudonym and to use the data as the basis for Facebook ads on Facebook. None of your personal data are collected or stored in this process, which therefore means that we cannot identify you. Facebook does not link the data collected by means of the retargeting pixel to the user data stored behind your user name on Facebook. Further information on data protection and the settings options relevant to you can be found at https://www.facebook.com/settings/?tab=ads and https://www.facebook.com/about/privacy/. You can opt out of using Facebook Website Custom Audiences in future at https://www.facebook.com/settings/?tab=ads and http://www.youronlinechoices.com/de/praferenzmanagement/.