Fjällräven has a responsibility for, and also an interest in, strengthening development in the countries and communities we are active in. Our initiatives take many forms, from us trying to contribute to improving the living conditions of those who produce our products, to organising different types of projects to strengthen interest in outdoor life and the natural environment. We are also involved in philanthropic initiatives where we support needy children and families in Eastern Europe by supplying them with warm winter clothing.
We believe that the people who make our products have the right to a good quality of life. Our ambition is that they will also be proud of and satisfied with their work. To contribute towards better working conditions, we take part in ongoing discussions with both internal and external parties, and we work closely with our suppliers to develop long-term, sustainable production relationships.
We are convinced that if more people spend time in nature, more people will advocate its protection and conservation. This is why we have worked for many years to help more people discover how fantastic outdoor life can be.
It is our hope that more people will form a strong and positive relationship with outdoor life by experiencing it in person, instead of just watching programmes about it on TV or reading about it in books. This is why we organise events such as Fjällräven Classic and Fjällräven Polar, and this is also why we support activities such as Green Team for children and young people. We believe that these activities contribute to a better society in several ways – in addition to increasing people's respect for nature, they also improve health and quality of life.